1970s Coca-Cola 'It's the Real Thing' Race Car Driver Advertisement
Approximately 7 x 10 inches.
This vintage Coca-Cola advertisement from the 1970s captures the brand's iconic 'It's the Real Thing' campaign with dramatic racing imagery. The ad features a race car driver in his cockpit alongside Coke's classic red cup design, embodying the high-energy lifestyle marketing that defined the era. This piece represents a golden age of American advertising when Coca-Cola positioned itself as the authentic choice for active, adventurous consumers, making it a compelling addition to any vintage advertising collection.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.