1970s Volkswagen Beetle 'Under $2,000. Again.' Advertisement
Approximately 8 x 10.5 inches.
This 1970s Volkswagen Beetle advertisement from the legendary DDB creative era exemplifies the minimalist, honest advertising approach that made VW a cultural phenomenon. The stark black and white photography and bold "Under $2,000. Again." headline captures the Beetle's value proposition during the economic uncertainty of the mid-1970s. This piece represents a pivotal moment in automotive advertising history when Volkswagen's unconventional campaigns challenged Detroit's status quo and established the Bug as an enduring symbol of practical, affordable transportation.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
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Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.