Vintage 1930s Rolex Oyster French Print Advertisement — Original Pre-War Oyster Plage Imperial Standard Ad
Approximately 5 x 12 inches.
This vintage 1930s Rolex Oyster original print ad is a remarkable pre-war artifact from one of horology's most consequential eras. Published in French and distributed through elite Parisian retailers including Mappin & Webb and Kirby Beard & Co., the magazine advertisement presents three distinct Oyster references — the Oyster Plage, Oyster Impérial, and Oyster Standard — set against a dramatic alpine mountain scene with rain, dramatically reinforcing Rolex's then-revolutionary waterproofing claims. Boasting 27 world records for precision and water resistance to 20 metres, this collectible ad captures Rolex at the precise moment the Oyster case redefined watchmaking. An essential piece for serious Rolex historians and vintage watch collectors.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.