Vintage 1943 Mido Multifort Super-Automatic Print Advertisement — Original WWII Era Watch Ad
Approximately 10.5 x 13 inches.
This 1943 Mido Multifort Super-Automatic vintage advertisement captures a fascinating moment in mid-century horology, when self-winding and waterproof technology were genuine consumer revelations. The original print ad features Mido's beloved robot mascot alongside a bold gold-toned Multifort on leather strap, with the striking headline 'The 100% Waterproof Watch That Winds Itself.' A wartime Buy War Bonds stamp in the corner grounds this collectible ad firmly in WWII-era America, adding rare historical resonance. The copy boldly compares the watch's wonder to the first motor car and airplane — a confident declaration from a brand then sold in 63 countries. A compelling magazine advertisement for collectors of pre-war and wartime Swiss watchmaking.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.