{"product_id":"vintage-1943-mido-multifort-super-automatic-print-advertisement-original-wwii-er","title":"Vintage 1943 Mido Multifort Super-Automatic Print Advertisement — Original WWII Era Watch Ad","description":"\u003cp\u003e\u003cem\u003eApproximately 10.5 x 13 inches.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eThis 1943 Mido Multifort Super-Automatic vintage advertisement captures a fascinating moment in mid-century horology, when self-winding and waterproof technology were genuine consumer revelations. The original print ad features Mido's beloved robot mascot alongside a bold gold-toned Multifort on leather strap, with the striking headline 'The 100% Waterproof Watch That Winds Itself.' A wartime Buy War Bonds stamp in the corner grounds this collectible ad firmly in WWII-era America, adding rare historical resonance. The copy boldly compares the watch's wonder to the first motor car and airplane — a confident declaration from a brand then sold in 63 countries. A compelling magazine advertisement for collectors of pre-war and wartime Swiss watchmaking.\u003c\/p\u003e\n\u003c!-- Source: Watches | Seller: Rob | File: watch8.6.26-0023.jpg | Collections: Watches --\u003e","brand":"Rob","offers":[{"title":"No Frame","offer_id":58583709679776,"sku":"MID-WAT-1943-001","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Custom","offer_id":58585836191904,"sku":null,"price":235.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1035\/5726\/7616\/files\/watch8.6.26-0023_2e1a0fa3-999c-4394-8ca8-16bc26019c08.jpg?v=1786051524","url":"https:\/\/adsforlegends.com\/products\/vintage-1943-mido-multifort-super-automatic-print-advertisement-original-wwii-er","provider":"Ads For Legends","version":"1.0","type":"link"}