Vintage 1944 Rolex 'O Little Star of Bethlehem' Christmas Print Advertisement
Approximately 10.5 x 13 inches.
This vintage 1944 Rolex magazine advertisement is a deeply moving wartime Christmas piece, one of the most unusual and historically significant collectible ads in the brand's entire print canon. Rather than showcasing a timepiece, Rolex published an illustrated prayer — 'O, Little Star of Bethlehem' — depicting two children gazing at a star over a war-shadowed landscape, imploring for peace and reunion of families torn apart by World War II. The copy, aching with hope, closes with 'that Christmas may be Christmas soon again.' Branded simply as 'The Masterpiece of Watch Craftsmanship,' this original print ad stands as a testament to how luxury brands communicated during wartime — and is a singular treasure for advanced Rolex collectors.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.