Vintage 1950s Eterna-Matic Centenaire & Golden Heart Print Advertisement — Original Swiss Watch Ad
Approximately 9.5 x 12.5 inches.
This vintage 1950s Eterna-Matic Swiss watch magazine advertisement presents the brand's celebrated Centenaire and Golden Heart models as the perfect couple — 'Ein Glückliches Paar' (A Happy Pair) — anchored by a dramatic black-and-white romantic portrait. The original print ad captures Eterna's milestone claim as producer of the world's first ball-bearing automatic movement, a genuine horological achievement that defined Swiss watchmaking in the postwar decade. The Centenaire, billed as the flattest automatic in the world, and the ladiesʼ Golden Heart, the smallest, are displayed with their model references and gold price tiers, offering collectors a rare glimpse into 1950s Swiss retail culture. A collectible ad for fans of vintage Swiss horology.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.