{"product_id":"vintage-1950s-iwc-schaffhausen-ref-601-de-luxe-print-advertisement-original-swis","title":"1950s IWC Schaffhausen Ref. 601 De Luxe Print Advertisement — Original Swiss Watch Original Ad","description":"\u003cp\u003e\u003cem\u003eApproximately 9.5 x 13 inches.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eThis circa 1957 IWC Schaffhausen vintage advertisement presents two prestigious references — the 18-karat gold Ref. 601 AD De Luxe Automatic-Kalender and the Ref. 8827 bracelet watch — alongside an evocative black-and-white lifestyle scene of an elegantly dressed couple. Published for the German-speaking market under the bold headline 'So ist IWC,' this original print ad captures the house's postwar positioning as a maker of individually crafted masterpieces rather than mass-produced timepieces. A compelling collectible ad for IWC devotees and vintage Swiss watch enthusiasts, this magazine advertisement documents the brand's mid-century aesthetic before its modern renaissance.\u003c\/p\u003e\n\u003c!-- Source: Watches | Seller: Rob | File: 10.16.26-0024.jpg | Collections: Watches --\u003e","brand":"Rob","offers":[{"title":"No Frame","offer_id":67716240048288,"sku":"IWC-WAT-1957-001","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1035\/5726\/7616\/files\/10.16.26-0024_78919741-d3d1-4f98-a7db-c10b49407b41.jpg?v=1792202249","url":"https:\/\/adsforlegends.com\/products\/vintage-1950s-iwc-schaffhausen-ref-601-de-luxe-print-advertisement-original-swis","provider":"Ads For Legends","version":"1.0","type":"link"}