Vintage 1950s Mido Powerwind Collection Print Advertisement — Original Swiss Watch Original Ad
Approximately 9.5 x 12.5 inches.
This vintage 1950s Mido Powerwind magazine advertisement captures the Swiss watchmaker at the height of its automatic movement era, presenting five distinct references — the Datometer 1206, Ref. 1201, Riviera 1286, Datorette 823, and 608 BR-2 — in a beautifully composed catalog-style original print ad. Published in German for the Swiss domestic market, the collectible ad touts the Powerwind's self-winding convenience with the bold slogan 'Die Uhr, die Sie nie aufziehen' ('The watch you never wind'). An evocative piece of mid-century horological history, this vintage advertisement appeals to Mido collectors and students of postwar Swiss watchmaking alike.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.