Vintage 1950s Rolex Chameleon Ladies Watch Print Advertisement — Original Swiss Retailer Ad
Approximately 5 x 12.5 inches.
This vintage 1950s Rolex Chameleon magazine advertisement captures the glamour of postwar European society, featuring an elegantly dressed couple at what appears to be a formal event. The German-language original print ad — placed by Zürich and Montreux retailer Allemann — promotes the Chameleon as Rolex's most fashionable ladies' watch, distinguished by its interchangeable colored bracelets designed to complement any wardrobe. A lower vignette shows the watch displayed in its fitted Rolex presentation case alongside spare straps. Swiss-market retailer ads from this era are exceptionally scarce collectibles, making this original advertisement a compelling find for serious Rolex and horological ephemera collectors.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.