Vintage 1950s Rolex Datejust 'Men Who Guide' Print Advertisement — Original Oyster Perpetual Ad
Approximately 7.5 x 10 inches.
This vintage 1950s Rolex Oyster Perpetual Datejust original print ad belongs to the legendary 'Men Who Guide the Destinies of the World' campaign — among the most celebrated copy in watch advertising history. The dramatic black-and-white photograph captures a commanding figure at a podium, Rolex clearly visible on his wrist, accompanied by a crisp product shot of the fluted-bezel Datejust with Cyclops lens. The body copy extols royalty, heads of state, and great service commanders as wearers of Geneva's finest. A quintessential collectible ad from an era when Rolex built its reputation on quiet authority rather than celebrity spectacle — essential for any serious vintage magazine advertisement collection.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.