1950s Rolex Oyster Perpetual 'A Letter from Brazil' Print Advertisement — Original Adventure Era Ad
Approximately 9 x 12 inches.
This vintage 1950s Rolex Oyster Perpetual magazine advertisement presents one of the most captivating adventure narratives in the brand's storied advertising history. Headlined 'A Letter from Brazil,' the original print ad recounts a customer's true account of losing his Rolex in the flooded river Jequitinhonha in the State of Bahia — only to recover it months later, still running perfectly. A sweeping jungle illustration by Eric Fraser dominates the layout, evoking the wild romance of mid-century exploration. This collectible ad exemplifies Rolex's golden-era strategy of proving waterproof Oyster case durability through real-world testimonial, making it a prized addition to any serious vintage advertisement collection.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.