1950s Rolex Oyster Perpetual Datejust 'Professor of Milan' Print Advertisement
Approximately 10 x 13.5 inches.
This vintage 1950s Rolex Oyster Perpetual Datejust original print ad features the iconic 'Professor of Milan' campaign — one of the most memorable and collectible advertisements in Rolex history. Illustrated by Orso Fraser, the full-page magazine advertisement depicts deep-sea divers recovering a Rolex lost on the Mediterranean seabed, still keeping perfect The storytelling format was revolutionary for watch advertising of the decade, blending editorial narrative with product demonstration. A landmark piece for serious Rolex collectors, this collectible ad captures the Oyster case and self-winding Perpetual rotor at the dawn of Swiss watchmaking dominance — a cornerstone of any vintage advertisement collection.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.