Vintage 1955 Rolex Oyster Perpetual Datejust 'Men Who Guide' Print Advertisement
Approximately 8.5 x 10.5 inches.
This vintage Rolex Oyster Perpetual Datejust magazine advertisement from the mid-1950s captures the iconic 'Men Who Guide the Destinies of the World' campaign — one of the most storied and enduring prestige watch campaigns in horological history. The original print ad features a uniformed dignitary at a podium flanked by two Rolex Red Seal Chronometer Datejust references, with copy invoking royalty, heads of state, and great service chiefs as wearers of Rolex of Geneva. A rare and collectible ad for serious watch collectors, this piece embodies the golden era of Swiss watchmaking advertising and Rolex's ascent as the definitive symbol of authority and precision.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.