Vintage 1960s Bucherer Swiss Watch Collection Print Advertisement — Original Luxury Jewelry Ad
Approximately 9.5 x 13 inches.
This vintage 1960s Bucherer Swiss watch advertisement — 'Das grösste Uhrengeschäft der Schweiz' — presents eight exquisite 18-karat gold bracelet and jewelry watches arranged dramatically against a dark background, from diamond-set Schmuckuhren priced to 3,500 CHF to elegant Brillantuhren. Bucherer, the iconic Swiss retailer with boutiques in Zürich, Luzern, Lugano, St. Moritz, Interlaken, and New York, positioned itself as the pinnacle of Swiss horology and fine jewelry. This original print ad captures the golden era of Swiss watchmaking luxury, making it a compelling collectible ad for enthusiasts of mid-century European jewelry and vintage watch culture.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.