Vintage 1960s Eterna-Matic Fast Beat Automatic Print Advertisement — Original Swiss Watch Ad
Approximately 8 x 11 inches.
This vintage 1960s Eterna-Matic 'Fast Beat' original print ad captures the Swiss watchmaking industry's golden era of mechanical innovation. The black-and-white magazine advertisement showcases the Eterna-Matic Feveday day-date automatic on an elegant woven bracelet, accompanied by the cheeky headline 'Why are other automatic watches ticking with envy?' — a confident challenge to the competition. Eterna, esteemed since 1856 and sold in 140 countries, touts its 21,600 vph fast-beat movement and near-miniature ball bearing rotor as engineering superiority. A collectible ad for vintage Swiss watch enthusiasts who appreciate mechanical horology history.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.