Vintage 1960s Hermès Calèche Parfum Print Advertisement — Original Parfums Hermès Paris Fragrance Ad
Approximately 8/5 x 11.5 inches.
This vintage 1960s Hermès Calèche fragrance advertisement captures the sultry, sophisticated mood that defined Parisian luxury perfume marketing of the era. The original print ad features a bare-shouldered blonde model gazing directly into the camera beneath trailing foliage, paired with the iconic Calèche bottle adorned with its signature black bow — and the unforgettable tagline, 'It's all a woman needs to wear.' Calèche, launched by Parfums Hermès Paris in 1961, became one of the house's landmark fragrances and remains a collectible touchstone for fashion and beauty historians. Retailed through Lord & Taylor, Neiman-Marcus, and I. Magnin, this magazine advertisement reflects the golden age of American department store luxury culture. A distinguished collectible ad for Hermès devotees and vintage fashion collectors alike.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.