Vintage 1960s IWC International Watch Co. Schaffhausen Print Advertisement — Original Swiss Watches Original Ad
Approximately 9.5 x 13 inches.
This vintage 1960s IWC International Watch Co. advertisement captures the Schaffhausen manufacture at the height of its prestige, presenting four distinct 18-karat gold references — including diamond-set ladies' models and an automatic calendar gentleman's piece — arranged in a sophisticated studio composition. The French tagline 'la montre de l'élite — l'élite de la montre' underscores the brand's aspirational positioning in mid-century European luxury. Published in a German-language market, this original print ad is a compelling collectible for IWC enthusiasts and Swiss watch historians alike, showcasing the refined aesthetic and precious-metal craftsmanship that defined the era's horology.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.