Vintage 1960s Rolex Day-Date President 'Men Who Guide' Print Advertisement — Original Swiss Watch Ad
Approximately 8 x 11 inches.
This vintage 1960s Rolex Day-Date President magazine advertisement captures one of the most storied campaigns in Swiss watchmaking history — the iconic 'Men Who Guide the Destinies of the World' series. The original print ad features a dramatic black-and-white photograph of suited power brokers in what appears to be a diplomatic or governmental setting, flanked by a uniformed officer, with copy explaining that Rolex cannot name these figures — royalty, heads of state, military commanders — yet invites you to spot the Rolex on their wrists. A collectible ad of rare institutional gravitas, this vintage advertisement represents the Day-Date at the height of its prestige, paired with the celebrated President bracelet and certified Swiss chronometer movement.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.