Vintage 1960s Rolex Explorer 'If You Were Skiing' Print Advertisement — Original Stein Eriksen Ad
Approximately 8 x 11 inches.
This vintage 1960s Rolex Explorer magazine advertisement is a landmark piece from the legendary 'If You Were' campaign, here featuring Olympic ski champion Stein Eriksen carving through powder — and wearing a Rolex Explorer Ref. 1016 on his wrist. The copy makes the Explorer's case explicitly: split seconds separate champions from also-rans, and the world's leading skiers trust Rolex to keep them honest. It captures mid-century sports culture at its most aspirational, and stands as a highly collectible ad at the crossroads of horology, alpine sport, and golden-era advertising craft.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.