{"product_id":"vintage-1960s-rolex-explorer-ref-1016-matterhorn-print-advertisement","title":"Vintage 1960s Rolex Explorer Ref. 1016 \"Top of the Matterhorn\" Print Advertisement","description":"\u003cp\u003e\u003cem\u003eApproximately 8.5 x 11 inches.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThis vintage 1960s Rolex Explorer Ref. 1016 original print ad is among the most coveted pieces in mid-century watch advertising. The dramatic black-and-white image dominates: a climber's weathered, rope-scarred hand pressed flat against rock face, the Explorer riding the wrist with quiet authority. The headline — 'We built the Rolex Explorer because there isn't any watch repair shop on top of the Matterhorn' — is copywriting at its purest, communicating precision engineering without a single wasted word. Fewer than twelve examples of this magazine advertisement are known to exist, making it an extraordinary collectible ad for any serious horological or mountaineering archive.\u003c\/p\u003e\n\u003c!-- Source: Watches | Seller: Rob | File: wat.rlx.adv.27-0001.jpg | Collections: Watches, Sports and Outdoors --\u003e","brand":"Rob","offers":[{"title":"No Frame","offer_id":58100576780448,"sku":"ROL-WAT-1966-001","price":275.0,"currency_code":"USD","in_stock":true},{"title":"Custom","offer_id":58583275471008,"sku":null,"price":475.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1035\/5726\/7616\/files\/redo.7.27.26-0004.jpg?v=1785209194","url":"https:\/\/adsforlegends.com\/products\/vintage-1960s-rolex-explorer-ref-1016-matterhorn-print-advertisement","provider":"Ads For Legends","version":"1.0","type":"link"}