Vintage 1961 Volkswagen Beetle 'Can You See the 27 Changes?' Print Advertisement
Approximately 10 x 13.5 inches.
This vintage 1961 Volkswagen Beetle magazine advertisement is one of the most celebrated examples of the DDB (Doyle Dane Bernbach) campaign that forever changed automotive advertising. The original print ad presents a side-by-side overhead comparison of the 1960 and 1961 Beetle beneath the disarmingly witty headline 'Can You See the 27 Changes?' — a masterclass in anti-Madison-Avenue honesty that made VW a cultural phenomenon. The DDB Beetle campaign is studied in every major advertising school, making this collectible ad a piece of genuine creative history. A must for Volkswagen enthusiasts and advertising history collectors alike.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.