Vintage 1963 two-page Rolex Day-Date Oyster Perpetual Print Advertisement — Men Who Guide the Destinies of the World
Approximately 16.5 x 11 inches.
This vintage 1963 Rolex Day-Date 'Oyster Perpetual' original print ad features the celebrated 'Men who guide the destinies of the world wear Rolex watches' headline — one of the most storied campaigns in watch advertising history. Depicting royalty, heads of state, and world leaders alongside the gold Day-Date and its iconic President bracelet, this early-1960s magazine advertisement captures the precise moment Rolex cemented the Day-Date as the watch of power. A landmark collectible ad for serious horological collectors, the copy boldly declares it 'scarcely necessary to mention' the names of these eminent men — a masterstroke of prestige marketing that defined a generation.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.