Vintage 1964 Volkswagen Beetle 'It Does All the Work' Print Advertisement
Approximately 8.5 x 11 inches.
This vintage 1964 Volkswagen Beetle magazine advertisement captures the irreverent genius of Doyle Dane Bernbach's legendary 'Think Small' era — widely regarded as the most influential automotive advertising campaign of the 20th century. The original print ad presents a moody nighttime garage scene, the humble Bug nestled inside while its flashier companion heads out, accompanied by the unforgettable line: 'It does all the work, but on Saturday night which one goes to the party?' A masterclass in self-deprecating copywriting, this collectible ad represents an era when honesty and humor sold cars better than chrome and horsepower. A must for Volkswagen collectors and advertising history enthusiasts alike.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.