Vintage 1966 Bulova Watch Print Advertisement — Original 1960s Timepiece Ad
Approximately 10 x 13.5 inches.
This vintage 1966 Bulova watch original print ad is one of the most cleverly conceived magazine advertisements of the decade, built around the memorable tagline: 'The mainspring in a Bulova is made to last 256 years or 146 leather straps — whichever comes first.' A dramatic overhead photograph of dozens of worn leather watch straps cascades across the upper half of the page, funneling down to a single pristine Bulova dress watch — a striking visual argument for mechanical longevity. The 1960s were a golden era for American watchmaking wit and confidence, and this collectible ad captures that spirit perfectly, making it a compelling acquisition for vintage watch and advertising collectors alike.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.