Vintage 1966 Paul Masson Vineyards Wine Print Advertisement — Original 1960s Drinks Ad
Approximately 8 x 11.5 inches.
This vintage 1966 Paul Masson Vineyards original print ad captures the wit and sophistication of mid-century American wine culture. The clever headline — 'What to do until the waiter comes back' — is paired with a striking black-and-white close-up of a Paul Masson bottle pouring into a wide-bowled glass, cork resting nearby. The playful copy argues for ordering wine first and food second — a cheeky inversion of dining etiquette that made Paul Masson's advertising campaigns legendary. A collectible ad from a celebrated California winery that helped define American wine appreciation in the 1960s.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.