Vintage 1968 Rolex Datejust 'If You Were' Campaign Print Advertisement — Original Falcon Jet Executive Original Ad
Approximately 8 x 11 inches.
This vintage 1968 Rolex Datejust magazine advertisement belongs to the iconic 'If You Were' campaign — one of the most celebrated watch advertising series of the 1960s. Set aboard a Falcon business jet cruising at 30,000 feet over the midwest, the original print ad positions the Datejust Chronometer as the definitive timepiece for the international executive class. Copy highlights the hand-finished Oyster case, 30-jewel self-winding certified chronometer movement, and the 18kt gold Jubilee bracelet — priced at $950 in period dollars. Noted as Pan American World Airways' Official Timepiece, this collectible ad sits at the crossroads of vintage aviation culture and horological prestige, making it a compelling addition to any serious Rolex or aviation collection.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.