1968 Rolex Ladies Haute Couture Print Advertisement — Original Ungaro 'Le Western' Original Ad
Approximately 8.5 x 11.5 inches.
This vintage 1968 Rolex ladies watch magazine advertisement captures the electric intersection of Swiss horology and Parisian haute couture at the height of the mod era. The original print ad features a model dressed in Emanuel Ungaro's iconic 'Le Western' leather suit, her wrist adorned with a Rolex 17-jewel 14kt gold Haute Couture Collection timepiece on an alligator band, priced at a then-daring $210. The bold headline — 'Is it chic to ride with a Rolex?' — channels the irreverent confidence of late-1960s fashion advertising. A collectible ad documenting Rolex's deliberate courtship of the women's luxury market during one of fashion's most transformative decades.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.