Vintage 1969 Volkswagen Beetle 'Doesn't Do It Again' Print Advertisement
Approximately 8 x 11 inches.
Approximately 8 x 11 inches.
This vintage 1969 Volkswagen Beetle magazine advertisement is a prime example of the legendary Doyle Dane Bernbach campaign that forever changed American advertising. The original print ad features the iconic front-facing Beetle centered on a stark white page beneath the brilliantly deadpan headline 'Volkswagen doesn't do it again,' with body copy touting 13 improvements while insisting the car remains 'ugly as ever.' The DDB Volkswagen campaign of the 1960s is studied in every major advertising school, making this collectible ad as culturally significant as it is charming. A must-have for automotive and design history enthusiasts.
Note: diagonal rainbow effect is a scanner issue, not on the original print.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.