Vintage 1970s Audemars Piguet Perpetual Calendar Print Advertisement — Original Luxury Watch Ad
Approximately 8.5 x 11.5 inches.
This vintage 1970s Audemars Piguet Perpetual Calendar original print ad is among the most intellectually compelling watch advertisements of the decade. The magazine advertisement depicts a distinguished watchmaker examining a gold-cased Perpetual Calendar complication across a leather-topped desk, spinning the remarkable narrative that the watch will need just one small adjustment — in the year 2100. The copy is masterfully written, explaining the century-leap-year anomaly with dry wit and genuine horological depth. A rare collectible ad for serious complication and independent watchmaker collectors, capturing AP's golden era of understated Swiss prestige.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.