Vintage 1970s Christian Dior La Montre Watch Print Advertisement — Original His & Hers Chess Piece Original Ad
Approximately 8.5 x 11.5 inches.
This vintage 1970s Christian Dior 'La Montre' magazine advertisement showcases the French fashion house's his-and-hers wristwatch collection, presenting square-cased timepieces for Madame and Monsieur atop sculptural white chess piece figures on a dramatic chessboard set. The original print ad captures Dior's elegant crossover from haute couture into fine watchmaking — a significant moment in luxury brand extension during the 1970s. French-language copy lists exclusive Parisian and provincial boutique retailers, lending authentic Gallic provenance. A collectible ad for fashion and horology enthusiasts alike, this vintage advertisement is a striking period document of Dior's design ambition beyond the atelier.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.