Vintage 1970s Les Must de Cartier Watch and Lighter Print Advertisement — Original Parisian Luxury Ad
Approximately 8 x 11.5 inches.
This vintage 1970s Les Must de Cartier original print ad captures the golden age of Parisian luxury with effortless authority. The richly atmospheric advertisement showcases two icons of the Must collection side by side — a gold-ribbed lighter and a cushion-case dress watch on dark crocodile strap — set against a deep crimson backdrop with exotic leopard-print fabric accents. Launched in 1973, the Must de Cartier line democratized Parisian prestige, making it one of the most collectible chapters in luxury brand history. A striking vintage advertisement for collectors of fine watches, lighters, and haute fashion ephemera alike.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.