1970s Rolex Day-Date President Gold Lingot French Print Advertisement — Original Oyster Perpetual Ad
Approximately 8.5 x 11 inches.
This vintage 1970s Rolex Day-Date President original print ad — published in French for the continental European market — is a striking piece of Rolex advertising history. The full-page magazine advertisement features a photograph of a Swiss gold ingot alongside the iconic yellow gold Day-Date on its President bracelet, with copy explaining how fine gold is transformed into an Oyster case. The ad references legendary figures including Sir Francis Chichester, Lord Hunt of Everest, and volcanologist Haroun Tazieff — underscoring Rolex's mid-century association with exploration and achievement. A compelling collectible ad for serious Rolex and horology enthusiasts.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.