1970s Rolex Lady-Datejust Champagne Print Advertisement — Original French Oyster Perpetual Ad
Approximately 8.5 x 11 inches.
This vintage 1970s Rolex Lady-Datejust original print ad, published in French for the European market, is a masterclass in aspirational watchmaking copy. The centerpiece image — a gold Lady-Datejust nestled inside a flute of champagne — dramatizes the Oyster case's legendary waterproofing with effortless wit. The French-language text name-checks Sir Francis Chichester and Jackie Stewart, situating this collectible ad squarely within Rolex's celebrated endorsement era. A rare example of the Lady-Datejust receiving the full campaign treatment, this vintage advertisement appeals equally to Rolex collectors, francophile ephemera enthusiasts, and serious horological historians.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.