1970s Rolex Submariner Ref. 1680 & Lady-Datejust Little Switzerland Print Advertisement — Original Caribbean Retailer Ad
Approximately 7 x 11 inches.
This vintage 1970s Rolex Oyster Perpetual magazine advertisement was produced for Little Switzerland, the iconic luxury retailer with locations in St. Thomas, St. Croix, and St. Martin. The original print ad showcases three distinct references: the coveted gold Ref. 1680 Red Submariner, along with the Ref. 6917 Lady-Datejust and Lady-Date, all set against a dramatic tall ship under full sail on the open Caribbean sea. A rare retailer-specific collectible ad capturing the golden age of duty-free luxury watch shopping in the American Virgin Islands, this vintage advertisement appeals equally to serious Rolex collectors and enthusiasts of Caribbean travel heritage.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.