Vintage 1970s Zodiac SST Split Second Timing Print Advertisement — Original Swiss Watch Ad
Approximately 5.5 x 5.5 inches.
This vintage 1970s Zodiac SST original print ad captures the bold confidence of Swiss watchmaking at its most accessible. The advertisement showcases the Model 1798 SST — split second timing — with its 18k gold electroplate case and stainless steel back, positioned dramatically against a mountain landscape. The copy is quintessentially seventies: punchy, declarative, guaranteed. The SST's 36,000-beat-per-hour movement represented genuine Swiss engineering innovation marketed to the American middle class, making this collectible ad a fascinating document of the era's watch industry democratization. A strong addition to any vintage advertisement collection focused on Swiss horology.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.