1971 Patek Philippe 'Touch of Pride' Print Advertisement — Original 1970s Luxury Watch Ad
Approximately 5 x 5.5 inches.
This vintage 1971 Patek Philippe original print ad delivers what may be the most quietly devastating headline in luxury watch advertising history: 'If you don't feel a touch of pride when you ' Stripped of imagery and relying entirely on typographic confidence, this collectible ad from the early 1970s reflects the Geneva manufacture's absolute certainty in its own pre-eminence. Directing readers to 10 Rockefeller Plaza for the 1971 collection catalogue, the vintage advertisement captures a golden era of aspirational American luxury culture — bold, spare, and utterly timeless.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.