Vintage 1972 Audi 100 Print Advertisement — Original $3600 Audi vs Ferrari Original Ad
Approximately 8 x 11 inches.
This vintage 1972 Audi 100 magazine advertisement is one of the boldest comparative ads of the early 1970s, boldly claiming the $3,600 Audi shared its rack-and-pinion steering with the $38,400 Ferrari. Produced when Audi was marketed in America as a division of Porsche Audi/Volkswagen, this original print ad features a striking red Audi 100 sedan photographed on an open road at dusk. The copy cheekily references Ferrari, Porsche, Cadillac Eldorado, Lincoln Continental, Rolls-Royce Silver Shadow, and Mercedes-Benz 280SE — making it a remarkable collectible ad that captures the ambition of a brand on the rise. A must-have for Audi and European automotive advertising collectors.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.