Vintage 1972 Heuer Chronograph Viceroy Cigarettes Parnelli Jones Racing Print Advertisement
Approximately 8 x 11 inches.
This 1972 vintage advertisement captures the full swagger of early-seventies motorsport, featuring Parnelli Jones — Indy 500 winner and open-wheel legend — in full Viceroy racing livery beside his Formula 5000 car, wrist-mounted Heuer chronograph on proud display. The original print ad promotes the Parnelli Jones–Viceroy Racing Team Heuer self-winding chronograph offer, a 17-jewel tachymeter stopwatch retailing at $200 and offered here for $88 via carton redemption. A genuinely rare collectible ad sitting at the intersection of three distinct collector categories — vintage watches, motorsport, and pre-Surgeon General-warning tobacco — this magazine advertisement documents an era when cigarette brands owned Formula racing and Heuer was staking its claim as the ultimate driver's watch.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.