Vintage 1980s IWC Portofino Automatic Stainless Steel Wristwatch Print Advertisement
Approximately 9 x 12 inches.
This vintage 1980s IWC Portofino Automatic magazine advertisement showcases International Watch Co.'s quintessential dress watch in a striking black-and-white composition, the slender stainless steel case and mesh bracelet threaded dramatically through an industrial shackle. The original print ad reflects the era's bold graphic sensibility, pairing refined Swiss horology with raw industrial tension — a collectible ad that speaks to IWC's Schaffhausen heritage and minimalist design philosophy. The Portofino remains among the most coveted IWC references, making this vintage advertisement a compelling piece for serious watch collectors.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.