Vintage 1980s Stella Artois 'French Peasant Farmer' Ferrari Print Advertisement — Original Beer Original Ad
Approximately 8.5 x 12 inches.
This vintage 1980s Stella Artois magazine advertisement is one of the most celebrated executions of the iconic 'Reassuringly Expensive' campaign — a landmark in British advertising. The original print ad depicts a grinning French peasant farmer leaning proudly against a gleaming red Ferrari Testarossa in a rustic farmyard, goats milling in the background, the payoff being that Stella's premium barley prices have made him rich enough to afford it. The collectible ad captures the campaign's razor-sharp wit and aspirational absurdity at their peak, making it a genuine conversation piece for both beer memorabilia collectors and Ferrari enthusiasts alike.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.