Vintage 1984 Audemars Piguet Day-Date Automatic Print Advertisement — Original 1980s Luxury Watch Ad
Approximately 8 x 11 inches.
This vintage 1984 Audemars Piguet magazine advertisement presents two Day-Date automatic watches in 18K gold — one on leather strap, one on a gold bracelet — beneath the legendary campaign headline 'Known only by those who know.' The original print ad name-drops Douglas Fairbanks Jr., Robert Mondavi, and other luminaries of the era, reinforcing AP's deliberate scarcity philosophy dating to 1875. A beautifully understated black-and-white collectible ad, this piece captures the Swiss manufacture at the height of its exclusivity mystique — before the Royal Oak transformed the brand into a global icon — making it a compelling vintage advertisement for serious horological collectors.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.