Vintage 1990s Patek Philippe Geneve 'Next 24 Hours' Print Advertisement — Original Ladies Watch Original Ad
Approximately 9.5 x 13 inches.
This Patek Philippe Genève vintage advertisement from the 1990s features a striking, dramatically lit image of a woman in a black dress wearing a ladies' Patek Philippe bracelet watch, accompanied by the haunting tagline 'Who will you be in the next 24 hours?' The original print ad exemplifies the sophisticated, cinematic advertising language Patek Philippe deployed during the decade to position its ladies' timepieces as symbols of identity and mystery. A collectible ad from one of horology's most revered maisons, this magazine advertisement appeals equally to serious watch collectors and fashion enthusiasts drawn to the golden age of luxury print imagery.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.