Vintage 1990s Utah Ski Tourism Print Advertisement — Original Greatest Snow on Earth Original Ad
Approximately 8 x 10.5 inches.
This late-1990s Utah Tourism vintage advertisement captures a skier exploding through legendary Wasatch powder under a blinding high-altitude sun, headlined 'Let There Be Light — & Dry & Deep.' The original print ad promotes Utah's 14 world-class ski resorts and its selection as host of the 2002 Winter Olympics, making it a genuine artifact of a landmark moment in American ski history. The bold graphic design and dynamic action photography reflect the confident destination marketing of the era. A collectible ad for skiing enthusiasts, winter sports collectors, and fans of late-century American travel culture.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.