Vintage 1991 Johnnie Walker Red Label Ski Lift Print Advertisement — Original Scotch Whisky Ad
Approximately 8 x 11 inches.
This 1991 Johnnie Walker Red Label original print ad captures the playful spirit of early-90s ski culture with two women on a chairlift delivering the memorable line, 'I just saw what I want for Christmas. And I bet he drinks Johnnie Walker Red.' The vintage advertisement pairs aspirational winter lifestyle imagery — bold neon ski gear, ski boots, and mountain atmosphere — with the iconic Red Label bottle and 'Good taste is always an asset' tagline. A collectible ad that perfectly encapsulates the confident, witty advertising voice Johnnie Walker championed throughout the era.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.