Vintage 1991 Ocean Pacific 'Blood Is 90% Water' Surfing Print Advertisement — Original 1990s Surf Culture Ad
Approximately 10 x 12 inches.
This vintage 1991 Ocean Pacific magazine advertisement distills early-1990s surf culture into a single electrifying frame — a shirtless surfer locked deep inside a grinding barrel, the wave's lip curling overhead. The bold pink headline 'Blood Is 90% Water' and the circular yellow devotion-to-the-ocean copy ring make this original print ad one of the era's most memorable pieces of surf marketing. Ocean Pacific, the iconic California boardshort brand, defined a generation of beach lifestyle advertising, and collectible ads like this remain prized artifacts of the sport's golden age of counterculture branding.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.