2000s Patek Philippe Annual Calendar Chronograph Ref. 5960/1A Print Advertisement — Original 'Begin Your Own Tradition' Ad
Approximately 9 x 11.5 inches.
This Patek Philippe Annual Calendar Chronograph Ref. 5960/1A magazine advertisement from the 2000s features the iconic 'Begin Your Own Tradition' campaign — a father and son sharing a quiet moment courtside after a tennis match, the stainless steel Ref. 5960/1A clearly visible on the father's wrist. The accompanying copy reads 'You never actually own a Patek Philippe. You merely take care of it for the next generation.' — arguably the most recognized tagline in watch collecting. This original print ad captures the generational philosophy that has made Patek Philippe the ultimate collectible timepiece, making it a highly desirable addition to any watch or luxury advertising collection.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.