2000s Patek Philippe Diamond Ribbon Ref. 4968R Print Advertisement — Original Generations Campaign Ad
Approximately 8.5 x 11 inches.
This Patek Philippe Genève original print ad features the iconic 'Begin your own tradition' campaign alongside the legendary tagline — 'You never actually own a Patek Philippe. You merely take care of it for the next generation.' A mother and daughter share a tender dandelion moment in soft black-and-white, while the rose gold Diamond Ribbon Ref. 4968R anchors the composition below. Few vintage advertisements in horology carry the cultural weight of this multigenerational campaign, making this collectible ad a prized piece for serious watch collectors and interior design enthusiasts alike. A defining magazine advertisement from one of Geneva's most storied maisons.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.