2000s Patek Philippe Twenty-4 Ref. 4908/11R Print Advertisement — Original Ladies Watch Ad
Approximately 8 x 11 inches.
This vintage Patek Philippe Twenty-4 Ref. 4908/11R original print ad from the early 2000s showcases the Geneva maison's elegant ladies' bracelet watch in rich rose gold set with 34 diamonds. The magazine advertisement features a striking close-up portrait of a sophisticated woman gazing directly at the viewer beneath the campaign's signature line — 'Who will you be in the next 24 hours?' — a rare instance of Patek Philippe speaking directly to a female audience with sensual confidence. The collectible ad captures a pivotal moment in luxury watch marketing when fine Swiss watchmaking began courting independent women collectors, making it a sought-after piece for both Patek Philippe enthusiasts and fashion-forward vintage advertisement collectors.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.