2000s 2-page Rolex Lady-Datejust Oyster Perpetual Print Advertisement — Original Ice Cave Fashion Original Ad
Approximately 15.5 x 10.5 inches.
This Rolex Lady-Datejust Oyster Perpetual vintage advertisement from the early 2000s captures the brand's rare foray into sharp, feminine wit — 'Ice is like a man's ego. Fun to crush.' A fashion-forward model poses inside a glacial ice cave, draped in cool blues and whites, the diamond-set Lady-Datejust anchoring the composition below. This original print ad represents Rolex's bold, editorial turn targeting independent women, making it a collectible ad at the crossroads of luxury watchmaking and high fashion. A striking piece for collectors of both horology and 2000s advertising culture.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
Not feeling it? Send it back within 30 days in the same shape it arrived and we'll refund you in full. No drama.
Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.